DETROIT – An empowering video from a Metro Detroit-based advertising company is showing support for the region during the coronavirus (COVID-19) pandemic while simultaneaously delivering an important social distancing message.
The video is from Doner Advertising, based in Southfield. CEO David Demuth’s 26-year-old son had the idea to create it to help uplift and bring the city together. They did it in 48 hours simply for everyone to share and be reminded of the city’s grit to overcome and the importance of staying home right now.
Here is a statment from Demuth:
“I’m so proud of the effort put forth by the Doner team on this initiative. It’s part of our DNA at Doner to give back to the community. The idea for this video emanated from a few of our younger employees, including my 26-year old son, Alex, and our director of content, Zeke Anders. They were inspired by all of the iconic messages of solidarity and optimism that are essential to Detroit culture. The feeling was, ‘Hey, we can’t make masks or ventilators, but we can use our creativity and resourcefulness to send a positive message and remind people that by staying inside, they’re doing the brave thing, the right thing.’ Hopefully, people will share the video and it will help to drive the change in behavior we need right now to stop the spread of this virus.”
The video’s official title is “When the Motor Stops.” It shows the city’s busiest streets empty during the state’s stay-at-home order.