DEARBORN, Mich. – Ford Motor Company is offering employee pricing to customers on some new vehicles in celebration of America’s 250th anniversary.
The campaign is called “American Value. For American Values.” It’s “designed to give back to the people who keep America moving.”
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Ford is extending employee pricing to U.S. customers at participating dealers on “most new 2025 and 2026 Ford and Lincoln vehicles.”
“The initiative helps make some of America’s most trusted vehicles more accessible, including Ford trucks and vans that help power small businesses, SUVs that support families, and performance vehicles that fuel work and adventure nationwide,” the release says.
The campaign will run through July 6, 2026. Ford’s release says buyers can save between several hundred to several thousand dollars, depending on the vehicle.
Ford also said 250 dealers will activate with local nonprofits through “Ford BUilding Together” to deliver essential resources -- hosting blood drives, collecting food, supporting communities, and more.
“Ford has always believed that American values are more than words -- they’re actions,” said Andrew Frick, president of Ford Blue and Model e. “As the nation approaches its 250th anniversary, ‘American Value. For American Values’ is our way of giving back to the people who show up every day: American workers, small business owners, and families who place their trust in Ford.”