Chief of Cherokee Nation calls on Jeep to stop using tribeโs name
DETROIT โ It is time for Jeep to stop using the Cherokee Nationโs name on its Cherokee and Grand Cherokee SUVs, the chief of the Oklahoma-based tribe said. In a recent interview the chief of the Cherokee Nation says it should be time for a change and that comes as the company is set to roll out the next generation of the SUV. Cherokee chief: Time for Jeep to end use of tribeโs nameKristin Starnes, a spokeswoman for Jeepโs parent company, Amsterdam-based Stellantis, said in a statement that the vehicle name was carefully selected โand nurtured over the years to honor and celebrate Native American people for their nobility, prowess and pride.โShe didnโt say whether the company was considering renaming the vehicles and didnโt immediately reply to an email requesting that information. AdBoth vehicles are among the most popular SUVs on the market. โI am saying categorically that it is wrong to use our name to peddle a vehicle,โ said Cherokee Nation Principal Chief, Chuck Hoskin Jr.Read more: Automotive news
Cherokee chief: Time for Jeep to end use of tribe's name
FILE - In this Aug. 22, 2019 file photo, Cherokee Nation Principal Chief Chuck Hoskin Jr., speaks during a news conference in Tahlequah, Okla. The chief of the Cherokee Nation says it's time for auto maker Jeep to stop using the tribe's name on its Cherokee and Grand Cherokee models. Chief Chuck Hoskin Jr. said in a statement he believes corporations and team sports should stop using Native American names, images and mascots on their teams and products. (AP Photo/Sue Ogrocki, File)TAHLEQUAH, Okla. โ It is time for Jeep to stop using the Cherokee Nation's name on its Cherokee and Grand Cherokee SUVs, the chief of the Oklahoma-based tribe said. The controversy comes amid a national reckoning over the use of Native American names and images, particularly in sports.