GEN Z

Alcohol brands are thinking outside the bottle to fuel and gratify a new drinking culture.

Placeholder while article actions loadGen Z may not be familiar with the RadioShack of their grandparents, but they’re getting to know its replacement. “It’s our voice, a new voice, one for the people,” said Abel Czupor, the chief marketing officer. They launched RadioShack Swap, a decentralized crypto exchange platform that allows users to swap coins or tokens, a format that comes with more flexibility and lower transaction fees than trading. On the RadioShack Swap website, the company said its relaunch targeted people who might not be normally thought of as crypto investors. “There is a real generational gap between the average crypto user and the average business decision maker,” the company said.

Recent Gen Z college graduates are flipping the career paradigm and pursuing entrepreneurship rather than entering the corporate world.

Gen Z would rather be anonymous online.

Gen Z is making pay transparency more common, and now some states are creating laws to require it.

Some 54% of teens are worried about affording higher education, according to a survey from Junior Achievement USA and Citizens Bank

BeReal is a French startup, whose popular app prompts users to take one unedited photo a day at a seemingly random time.

A “Gen Z” performance of a traditional Philippine folk dance by students from Georgia Institute of Technology went viral on social media. The university’s Filipino Student Association performed a modern interpretation of the “Tinikling” folk dance, the national dance of the Philippines, for a cultural event on April 16. The group’s performance, which was uploaded to Facebook on April 18, has garnered more than 6 million views and over 100,000 reshares as of this writing.

Building Back Together wants to reach young people with the midterm elections on the horizon.

Join us as we watch the 64th Academy Awards on Sunday night, and follow along for live updates and analysis of the award winners and best performances.

Planet Fitness is seeing more pre-teens and teens sign up for their first gym memberships during the coronavirus pandemic.

According to Bain & Company, young people – especially those from advanced economies – are getting more stressed out and overwhelmed in the workplace.

Hollywood agencies are using TikTok to find new talent and harnessing the skills these content creators possess to bolster the careers of already established clients.

Younger generations of Americans are focused on convenience over products and services offered by banking institutions, a survey from Bankrate finds.

Trying to figure out what trendy gift to buy for Gen Z this holiday season? According to a therapist who works with young adults, the perfect gadget might be collecting dust in your closet.

My Morning Jacket was formed by a group of childhood friends from Louisville, Kentucky. They’ve been making music together for decades – and nearly called it quits. But then they produced a new self-titled album and reclaimed what Rolling Stone calls "their mantle as retro-rocks top mystics." From their self-titled ninth studio album, My Morning Jacket performs "Love Love Love."

It is the first major fashion publication to make the pledge, citing its support for animal rights.

Rising Gen Z DIY bedroom pop star Chloe Moriondo eats boys. Or so the Detroit native claims on their pop punk-steeped sophomore record, Blood Bunny,...

More American between the ages of 12 and 17 are using TikTok than Instagram on a weekly basis, according to survey findings published by Forrester on Thursday.

It’s been one hell of a year for Gen Z pop stars named Olivia. For 21-year-old Olivia O’Brien, the R&B-steeped Stevie Nicks-obsessed pop singer with...

Shein's popularity has shot up during the pandemic, targeting Gen Z shoppers with low-cost products.

Terms like Millennial and Gen Z are just figments of our collective imagination.

Most millennial and Gen Z job seekers say flexible work requirements are crucial when it comes to choosing an employer. Here's how to budget for remote working.

Peyton and Eli Manning are giving Monday Night Football a glow up. But the league needs to do more than that to connect with Gen Z.

Home sweet home. But whose home is it really?

New survey results show Gen Z is prioritizing COVID-19 safety precautions at their colleges and universities of choice while many are concerned about spreading COVID-19 to a family member this fall.

About one-third of Millennials and Gen Zers have cut ties with friends, family members or acquaintances who will not get the COVID-19 vaccine.

Long after the ’80s fad, today’s color consultants help clients figure out if what they’re wearing is who they really are.

On Capitol Hill, the House is expected to vote on a measure to establish a select committee to probe the violent Jan. 6 attack on the Capitol by supporters of President Donald Trump.

The Arizona Republican attended a February event with the group, America First, and appeared to defend the fundraiser in a tweet.

Gen Z is more LGBTQ-inclusive than older generations — and shows like HBO Max's "Generation" are paying attention.

In an interview with The Wall Street Journal, 16-year-old New Jersey resident Max Hayden spoke about his booming online resale business.

Every generation flies a denim battle flag. But surrender may be the only way out.

Lauren Thomas breaks down the biggest takeaways from Piper Sandler's biannual "Taking Stock with Teens" report about which brands Gen Z prefers most.

U.S. professional football and basketball have a future, baseball needs help and global soccer, including Major League Soccer, is quickly rising among a new generation, according to a new survey. Morning Consult spoke to Generation Alpha parents (those born after 2013) and compared the results with to a Gen Z (ages 13 to 23) survey last year. As this first generation of U.S.-born soccer fanatics has kids, they may push them in that direction," Silverman said. The study found 53% of Gen Z identified as sports fans, down from the previous generation, Millennials, who polled at 69% for that topic. "I would say I wouldn't expect to see a drop off, which is good news because there was a drop-off between Millennials and Gen Z," Silverman said.

But also because they seem to exhibit this openness and interest in exploring domestic Chinese brands, a lot of which are actually direct-to-consumer (DTC) companies, which employ digital channels to interact directly with their consumers," Chang said. China's Gen Z consumers are driving the growth of domestic Chinese brands due to their rising purchasing power, said a senior executive at consumer-focused private equity firm L Catterton. (Photo by NICOLAS ASFOURI / AFP) (Photo by NICOLAS ASFOURI/AFP via Getty Images)In addition to their openness toward Chinese brands and high willingness to spend, Chang said China's Gen Z consumers have also cultivated unique consumption habits, which create opportunities for new start-ups. "To understand the success of these businesses ... we need to dig into the psychology of these Gen Z consumers. Chang highlighted that China's capital market has also doubled down on consumer brands, making it one of the few sectors to see an increase in activity in 2020.

A generation that grew up witnessing a world with a rapidly changing climate is coming of age. Now, Gen Z climate activists are bringing a sense of urgency to mobilizing social and political movements across the nation. As the world is running out of time, these young activists have made it their mission to fight for its future.

Gen Z students learn differently than the students before them (were talking about you, mom and dad!) Well, Metro Parents advertisers have been able to adapt to fit the needs of todays students. The district recently announced its partnership with 24 Detroit-area organizations with a goal to set the Detroit School of Arts on a path to becoming the premier performing arts school high school in the tri-county area. - Advertisement -STEM education starts early at Gilden Woods Early Care and Preschool, which welcomes students from 6 months old to 12 years old. This school, which welcomes students in preschool through eighth grade, focuses on engaging the intellectual, physical and emotional development of each child.

With online shopping gaining ground year after year, Cyber Monday has surpassed Black Friday as the preferred day for deals around the holiday season for all age groups, according to a new study. The consulting firm collected the data for its annual holiday study by polling 4,410 consumers online from Sept. 6 to 13. He also noted 70% of smartphone users say they'll use their phones to buy something this holiday season, which contributes to the Cyber Monday bump. It said the top 20% of spenders will account for 60% of the total dollars spent this holiday season. Deloitte found people overall are expecting to spend 59% of their 2019 holiday budgets online, versus 36% in bricks-and-mortar stores.