Five years ago, the NCAA began allowing college athletes to make Name, Image and Likeness (NIL) money. Now, high school athletes can do the same.

The U.S. Department of Education says plans for colleges to pay athletes directly for their name, image and likeness deals would run afoul of Title IX.

NIL money has added a new variable to the long-held practice of college coaches trying to flip recruits who have given verbal commitments to other schools.

The entrance of name, image and likeness deals in college sports has raised questions about what it means to be a tax-exempt charitable organization.

No matter who takes home the College Football Playoff championship Monday night in Houston, a rare nonprofit from the murky, still-developing world of Name, Image, Likeness programs is set to come out on top.

The NCAA took a step toward putting rules in place to regulate the way college athletes can be compensated for their fame.

The foundation that supports Texas A&M athletics says it is closing a branch set up for donors to support endorsement deals for Aggies athletes.

A new fan club will help financially support U-M football players.

It’s been a year since college athletes have been able to capitalize on their status with name, image and licensing deals, and some are making thousands of dollars.

Hundreds of college athletes from schools all over the country are in Atlanta this week.

The University of Michigan has expanded its Name, Image and Likeness (NIL) program by creating a platform to connect student-athletes with business partners and make the transaction process easier.

Michigan football running back Blake Corum has signed a sponsorship deal with a chocolate shop in Ann Arbor ahead of Valentine’s Day.

Two Michigan lawmakers are taking issue with female college athletes being excluded from a $500 per month athletics scholarship available for all members of Michigan State University’s Spartans football and men’s basketball teams.

Cade McNamara, the starting quarterback on the Michigan football team, has signed an endorsement deal with the cryptocurrency company MORE Management.

The wall has come tumbling down and you’ll hear a new word in amateur sports: NIL which stands for name, image, and likeness.

College coaches are trying to get a handle on the recruiting impact of athletes' ability to profit off their fame.

Two Michigan football players have reached deals with a company that will allow them to profit off of their name, image and likeness, putting them among the first college athletes ever to do so.

NCAA President Mark Emmert says he will seek temporary rules as early as July to ensure all athletes can be compensated for their celebrity.

A federal law governing how college athletes can earn money off their fame seems like a certainty.

An Associated Press survey of Division I athletic directors found that nearly 73% believe allowing athletes to be compensated for use of their name, image or likeness will decrease the number of schools that have a chance to be competitive in college sports.