Ford raising EV spending to $30 billion, aims for 40% of fleet electric by 2030

CEO Farley: ‘This is our biggest opportunity for growth and value creation since Henry Ford started to scale the Model T’

Jim Farley, Ford Motor Company's chief executive officer, stands next to the company's new Ford F-150 Lightning, Wednesday, May 19, 2021, in Dearborn, Mich. On the outside, the electric version of Ford's F-150 pickup looks about the same as the wildly popular gas-powered truck. The new truck called the F-150 Lightning can go up to 300 miles per charge, with a starting price of just under $40,000. (AP Photo/Carlos Osorio) (Carlos Osorio, Copyright 2021 The Associated Press. All rights reserved.)

DEARBORN, Mich.Ford Motor Co. is boosting its spending on electric vehicles to $30 billion as it aims to have 40% of its fleet all-electric by 2030.

The automaker announced Wednesday ahead of an investor event day in Detroit -- a first under CEO Jim Farley -- it will increase its investment in EVs to at least $30 billion by 2025. Ford also is creating a new division called “Ford Pro” that will focus on commercial vehicles and government customers. Ford also said it would deliver an 8% adjusted profit margin by 2023.

Moreover, Farley is expected to detail the “Ford+” plan during Wednesday’s meeting. Ford calls it a plan for “growth and value creation based on ‘always-on’ customer relationships and leadership in electric vehicles, connected services.”

“I’m excited about what Ford+ means for our customers, who will get new and better experiences by pairing our iconic, world-class vehicles with connected technology that constantly gets better over time,” said Farley. “We will deliver lower costs, stronger loyalty and greater returns across all our customers.

Ford shares (F) were up more than 2% Wednesday morning.

“This is our biggest opportunity for growth and value creation since Henry Ford started to scale the Model T, and we’re grabbing it with both hands,” Farley said.

Ford unveiled its new all-electric F-150 Lightning pickup truck last week. Company executives, including Farley, touted the Lightning’s capabilities, from a starting price at less than $40,000, to being able to power your house during an outage for up to three days.

“Powering your house ... that’s exciting, but when you stomp on that accelerator, and when you drive with the independent rear extension, the standard four-wheel drive ... that’s going to put a smile on everyone’s face,” Farley said.

See it: Ford unveils all-electric F-150 Lightning



About the Author:

Dave Bartkowiak Jr. is the digital managing editor for ClickOnDetroit.