North American International Auto Show moves reimagined show to Sept. 28 through Oct. 9, 2021

2020 NAIAS canceled in late March due to COVID-19

North American International Auto Show logo
North American International Auto Show logo (NAIAS)

DETROITThe North American International Auto Show (NAIAS) announced that it will move its reimagined indoor and outdoor show, originally planned for summer 2021, to Sept. 28 through Oct. 9, 2021.

The 2020 NAIAS was canceled in late March due to coronavirus (COVID-19). The TCF Center was turned into a temporary hospital amid the coronavirus (COVID-19) outbreak.

Officials said the show will feature current product and next-generation mobility while including immersive brand activations and product engagement.

“We have talked with many of our partners, particularly the OEMs, and they are fully on board and excited about the date change,” NAIAS Executive Director Rod Alberts said.

The NAIAS is expected to remain a fall show going forward after the inaugural event in September 2021. Show dates have been secured with the TCF Center for the next three years, organizers said. The dates are near the end of the month, because of the IAA in Munich, which is scheduled for the first full week in September.

“Our responsibility as an auto show is to host a global stage for current products as well as mobility innovations of tomorrow ... September is an excellent time of year for new product, and at the same time, alleviates the challenges a now crowded spring auto show calendar presents for auto show stakeholders," Alberts said. “Spreading out major auto shows is a win for everyone, particularly our partners. It gives auto companies an opportunity to give it their best at each and every show, which creates excitement for those who attend, too."

Officials hope to expand the show’s marketing reach and draw more show visitors from beyond the region and state.


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