One day shy of the November TV Sweeps period (10/28/21 to 11/24/2021), WDIV-Local 4, once again, leads the Detroit market with first place finishes in key newscasts, access, and late-night programming.

WDIV-Local 4 came out on top in June 2021 (6/3-6/30/2021), with first place finishes in all key newscasts, access (7-8 p.m.), primetime and late-night programming.

WDIV-Local 4 No. 1 Across Key Newscasts - Nielsen May 2021

WDIV Local 4′s first place newscast finishes include:· At 6 a.m., Local 4 News Today, anchored by Rhonda Walker, Evrod Cassimy, Brandon Roux, Kim DeGiulio and Jason Carr, reached 49,000 households and finished in first place. In addition, Local 4′s 5 p.m. newscast won across all key demographics. · Local 4 News at 6 p.m. continues to be Detroit’s undisputed news leader, with 160,000 households compared to WXYZ (109,000 HH) and WJBK (47,000). beat WJBK’s 10 p.m. news with a 58,000 HH compared to WXYZ (63,000 HH) and WJBK M-F 11 p.m. (37,000 HH). 1 Late News across all the key demographics, this includes beating WJBK’s 10 p.m. news, as well.

WDIV-Local 4 increased across the key demographics, specifically +63% in Adults 25-54 and +43% in Women 25-54. 1 newscast: +63% in Adults 25-54 and +46% in Women 25-54 over May 2019. beat WJBK’s 10 p.m. news (4.4 HH RTG /9 HH SHR /77,000 HH) and their 11 p.m. news (3.2 HH RTG/7 HH SHR/56,000 HH) as compared to WXYZ’s 11 p.m. newscast (3.9 HH RTG/9 HH SHR/69,000 HH). 1 newscast: +80% in Adults 25-54 and +83% in Women 25-54 over May 2019. continues to experience giant growth with 36% in Adults 25-54 and 32% in Women 25-54 over March 2019.

1 in the 4 p.m. time period across all the key demographics, beating both The Now (WXYZ 4 p.m.) and Judge Judy (WJBK 4 p.m.). Local 4 News at 5 p.m. continues its nine-year winning streak and is the leader in the time period across all key demographics, beating both WXYZ and WJBK. 1 position across all demographics, beating both WXYZ and WJBK. 1 spot withfirst place finishes in The Tonight Show with Jimmy Fallon and Saturday Night Live. In other dayparts, WDIV’s mid-morning talker - Live in the D – finished at a close 2nd in the time period, beating The Doctors on WXYZ.