Ford, Misty Copeland launch Mustang Mach-E social challenge to honor women
But in a new campaign for the Ford Mustang Mach-E, it’s women that Ford wants to appeal to. The carmaker has teamed up with ballerina Misty Copeland to kick things off. Copeland made history as the first Black woman to be a principal dancer at a prestigious dance company. Together, Copeland and Ford have launched a social media challenge called the “Mustang Mach-E #ShowSomeMuscle” social media challenge. Ford says the challenge provides a platform for women in the workplace and at home to flex their muscles and shine a light on their resiliency and achievements.