DETROIT – A horse stampede traveled to Hart Plaza Wednesday night at the auto show, with the Dearborn automaker unveiling the 2024 Mustang in front of a large crowd.
The seventh generation of the Mustang is the latest chapter in the vehicle’s storied history that dates back to the 1960s.
The excitement of Ford’s night began with what the company as dozens of Mustangs took over the roads from headquarters in Dearborn to Downtown Detroit.
The reveal brought out hundreds of fans and Mustang owners as they gathered in Hart Plaza, where anticipation grew.
New colors, Stripe packages, and interiors are all billed as a total customization for owners.
In addition, the new Ford Mustang EcoBoost and Mustang GT were a cherry on top, which is the new Mustang Dark Horse.
“The Dark Horse is the first of its name,” said a Ford spokesperson. “It’s the first new performance series in more than two decades. It’s a new chapter in the storied racing history at Ford Motor Company.”
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The new chapter of Ford racing was once written decades ago in the Ford versus Ferrari battle, and that’s where Bill Ford says the 500 horsepower machine will run for Ford again.
“Tonight, I’m announcing we are going back to Leman again with this Mustang, and we’re taking this car with us,” said Bill Ford Jr.
As that announcement drew cheers, the new Dark Horse left many amazed.
“It’s amazing,” said a father with his kid. “I don’t know what the right words are to say, but it’s the best car I’ve ever seen.”
“It’s the most amazing car I’ve ever seen,” said the kid. “I told my dad to pre-order it.”