FORD BRONCO

After a 25-year hiatus, the Ford Bronco is back. It’s generated plenty of excitement and serves as an intriguing alternative to a well-known off-roading icon: the Jeep Wrangler. The Jeep Wrangler is now in its fourth generation.

What happens when you give two of freeride mountain biking's biggest stars the keys to a Ford Bronco and set them loose in Virgin, Utah? They get way off

Auto enthusiasts, get ready to restart those engines. The 26th annual Woodward Dream Cruise presented by Ford is back on for this summer.

Here’s what's coming up on Local 4 News at Noon.

The 2021 Ford Bronco is rolling off the line at the Ford Michigan Assembly Plant and the new two-door and four-door Bronco models are on their way to Ford dealerships nationwide.

In the coming weeks, Bronco reservation holders will get their hands on their SUVs, which come with a removable roof and other nifty features.

The Bronco is viewed as one of the most critical non-electric vehicle product launches for the company in years.

Ford Motor Co. works to generate enthusiasm for the future as it cuts production now due to lack of semiconductors.

Ford Bronco enthusiasts get letters over the weekend that warn of 2-3 week production delay.

F-Series and Super Duty production among new cuts at 7 Ford factory sites squeezed by parts shortage.

Bronco Sport rates a perfect safety score from an independent, nonprofit team of engineers, better even than two luxury competitors.

KALAMAZOO COUNTY, MI — Those hungering to feast their eyes on the full-sized 2021 Ford Bronco that is just now entering production will have an opportunity to get a sneak peak May 18 in Vicksburg. DeNooyer Ford is hosting an exclusive, reservation-only event from 10 a.m. - 5p.m., May 18, giving Bronco enthusiasts a chance to see two new full-sized Broncos in person. Attendees to the event will be given a full product demonstration of features by one of five on-site Bronco Specialists from Ford. Ford Bronco and DeNooyer Ford gear will be available on-site for purchase and light refreshments and snacks will be provided. DeNooyer Ford is located at 13485 Portage Rd.

Ford is up 34% in 2021 and was upgraded Tuesday to buy by Argus Research. He said the best way to play the auto trade would be to focus on the technology going into the new vehicles. Aptiv, which is up 13% in 2021, seems to be a key ingredient for auto innovation, with Tepper calling the company "the bridge between tech and auto." Nancy Tengler, chief investment officer at Laffer Tengler Investments, said that if there is an auto stock to buy, it's Ford. "If you are determined to be in the auto space, Ford is probably the way you want to play this," she said in the same interview, referencing a chart.

CBS Detroit – Ford has pushed the stakes in the off Road market with the unveiling of the 2021 Bronco. Earlier they announced the RAM 1500 TRX version sporting a 702 HP / 650 LB-FT of torque 6.2 Liter Hemi V8. Now Jeep has upped the anty with their 2021 Jeep® Wrangler Rubicon 392. The biggest change in the Wrangler 392 is they have managed to cram a 6.4 Liter V-8 under the hood. Jeep has also taken cues from the Ford Bronco which puts side mirrors on the A-pillar.

Calvin Ford serves as the current co-chair of the St. Jude Detroit Gala along with his wife, Sarah Ford. Because of events such as the St. Jude Detroit Gala, St. Jude won’t stop until no child dies of cancer, sickle cell and other life-threatening diseases. St. Jude Children’s Research Hospital®St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Join the St. Jude mission by visiting stjude.org, liking St. Jude on Facebook, following St. Jude on Twitter, Instagram and TikTok, and subscribing to its YouTube channel.

DETROIT Over the past 24 hours, the automotive world buzzed with the Ford Broncos rebirth. PHOTOS: Ford unveils design of new 2021 Bronco FamilyBut the Bronco was actually a constant buzz for 24 years inside the glass house that made Monday nights reveal a reality. Many inside the Ford world headquarters mourned and set up a quiet lobbying operation to try to bring it back. Leadership literally told us to stop using the B word, Grueber said. Grueber and his underground friends realized the Bronco could ride on the Ranger platform and could fill out the plant.

DEARBORN, Mich. Ford Motor Company is unveiling the new design of the 2021 Bronco at 8 p.m. on Monday. Pre-production 2021 Bronco two-door SUV takes its rugged off-road design cues from the first-generation Bronco, the iconic 4x4 that inspired generations of fans. (Ford Motor Company)When properly equipped, Bronco Sport Badlands models can tow up to 2,200 pounds. (Pre-production model pictured.) (Ford Motor Company)Officials say production will begin early in 2021 and the first models will be available at Ford dealerships in the spring.

Later this month the company will introduce two new off-road vehicles, a Ranger pickup-sized Bronco that will come in two- and four-door versions, and the smaller Escape-sized Bronco Sport, both aimed at taking sales from Fiat Chryslers top brand. Although the new Broncos will share some parts with other Ford vehicles, theyve got beefed up suspensions and were designed for off-road use, the company said. Specific details of the vehicles wont be released until the July 13 event. If the Bronco is able to dent sales of the Grand Cherokee, it probably wont be for long, Kelleher said. She said the coronavirus pandemic may increase the size of the market for off-road vehicles with more people now opting to take road trips and travel outdoors by vehicle.

The Ford Bronco R race prototype "hints" at the design of the highly-anticipated production model that's scheduled to be unveiled in the spring. DETROIT Ford Motor on Monday teased the upcoming design of its new Ford Bronco, one of the automaker's most highly-anticipated debuts in years. Ford released a video and images of a "race-inspired Bronco R prototype" that "hints" at what the production SUV will look like when it debuts in the spring. "Like the original Bronco, we kept Bronco R's design authentic and simple, with a roll cage on a production-style frame, and a five-piece lightweight body on top," Brian Novak, Ford Performance off-road racing supervisor, said in a release.

Remembering O.J. Simpson’s white Bronco chase Twenty years ago, a slow-speed chase in Los Angeles forever changed the way we look at a white Ford Bronco. Simpson was inside, having just been accused of killing his ex-wife and her friend. Ben Tracy takes us back to that day and the people who were there.

OJ Simpson trial: "First reality stars" still in the spotlight From the Kardashians and Kato Kaelin to the infamous white Ford Bronco, Vanity Fair writer Lili Anolik looks back on the curious cast of characters still in the spotlight 20 years after the O.J. Simpson trial.