New York's Halloween parade returns
New York's Halloween parade returns after a hiatus due the Covid pandemic. Thousands of people in costumes filled up the streets of Manhattan. "Everybody gets so creative. It's nothing that you ever see before. Everything is so different and unique and there's so much passion behind it," says Raquel Valentin who came dressed as Catwoman.news.yahoo.com
Mattel says skateboarder Barbie was supposed to be Asian, admits 'falling short' on representation
Mattel has issued a statement regarding its alleged lack of an Asian doll in its Tokyo Olympics Barbie collection. First unveiled in February 2020, the collection reflects five sports that debuted at or returned to the Tokyo Games, namely (1) baseball/softball, (2) sport climbing, (3) karate, (4) skateboarding and (5) surfing. A press release from Mattel said that it highlights “inclusivity and innovation.”news.yahoo.com
Barbie's friend Ken celebrates a milestone birthday: 60
A reproduction of the original Ken doll, launched in 1961 as a companion to Barbie, appears in Bergen County, N.J., on Monday, March 8, 2021. (AP Photo/Ted Shaffrey)Ken is turning 60, two years after his best friend Barbie did. Mattel launched a reproduction of the original Ken doll on Thursday to commemorate his 1961 debut. “I would say Ken is a good friend and a best friend, a supportive best friend to the Barbie doll,” Best said. AdThe original Barbie, launched in 1959, also came in a bathing suit, a minimalist strategy to encourage consumers to buy outfits and accessories.
Barbie celebrates International Women's Day with new Eleanor Roosevelt doll
Mattel is celebrating Women's History Month with a fitting new addition to the Barbie family: An Eleanor Roosevelt doll. Ahead of International Women's Day on Monday, Barbie announced that Eleanor Roosevelt is the latest historical role model to join its "Inspiring Women" series, which helps fund women-led research on media representation. The longest-serving first lady, Roosevelt served in the White House during her husband Franklin D. Roosevelt's terms in office, from 1933 to 1945. "A champion of policies around civil and economic rights, Eleanor Roosevelt's passionate advocacy was unwavering, even when faced with resistance," Mattel said in a statement. Eleanor Roosevelt's new Barbie doll wears a floral print dress, pearl necklace and black hat.cbsnews.com
Homebound parents bought board games, not Barbies, crippling Mattel's sales in the first quarter
Consumers stocked up on board games, not Barbie dolls, amid the coronavirus pandemic, sending Mattel's sales in the first quarter tumbling. With schools and afterschool programs closed, parents sought out family-friendly games, outdoor toys and art kits to keep their children busy. The action figure, building set and games category fell 21%. Brands such as Hot Wheels, which saw sales bloom 5%, and games such as Uno and Pictionary were bright spots for the company during the quarter. "However, the company saw improving POS trends in April, and gross margin performance was better than expected."cnbc.com
Mattel CEO: This holiday shopping season is all about the 'big brands'
For Mattel, this holiday toy shopping season, the last of the decade, has been all about the "big brands" and "big franchises," according to CEO Ynon Kreiz. That is the case especially for the toymaker's iconic Barbie and Hot Wheels lines. New additions to the Barbie brand, which launched with the Barbie Dream House in 1962, include the Barbie Dream Plane and Judge Barbie, which Kreiz said is made to empower girls. After selling 500 million Hot Wheels items in 2018, a record, Mattel expects to exceed that number in 2019, he added. Kreiz gave "Mad Money" host Jim Cramer a preview of the hottest-selling toys the company launched this year.cnbc.com
A resurgence in Barbie sales helps lift Mattel's 3Q results
Mattel said that it earned $70.6 million, or 20 cents per share, for the three-month period ended Sept. 30. That compares with $6.3 million, or 2 cents per share, in the year-ago period. The average estimate of four analysts surveyed by Zacks Investment Research was for earnings of 8 cents per share. Mattel has been refashioning the Barbie doll assortments to include different skin tones and body types. The letter questioned whether there were accounting errors in past periods and whether Mattel's outside auditor was independent.
Barbie's Malibu Dreamhouse will be on Airbnb for $60 per night
Barbie's Malibu Dreamhouse will be on Airbnb for $60 per night(CNN) - Call three friends, jump in the bubble gum pink Jeep, and hop on the Pacific Coast Highway. The Barbie Malibu Dreamhouse is available to rent. It's only $60 per night on Airbnb. In addition to the once-in-a-lifetime chance to stay in Barbie's Dreamhouse, some pretty inspirational women will be there, too. Chef Gina Clarke-Helm, founder of Malibu Seaside Chef, will cook farm-fresh food and give a hands-on cooking lesson.
Mattel unveils its new career doll: Judge Barbie
Judge Barbie is available in a variety of different skin tones and hairstyles. Mattel just unveiled the Barbie Judge Doll, its 2019 Barbie Career of the Year doll. "The Barbie Judge Doll encourages girls to learn more about making decisions to change the world for the better." Judge Barbie is available in a variety of different skin tones and hairstyles. Judge Barbie comes after Mattel released a line of gender-inclusive dolls, called "Creatable World."
Mattel Creates Its 1st Gender-Neutral Doll
Instead of Barbie or Ken, heres a third option to consider offering your kids. Mattel is introducing its first line of gender-neutral dolls, which skip breasts and broad shoulders, and instead take a more customizable route. The Creatable World dolls, available in several different skin tones, come with different hair styles, different clothing options and different accessories, from long hair wigs and skirts to short hair wigs and hats. The dolls are intended for all kids and all families, and Culmone explained they came to develop this product after speaking with physicians, parents, experts and kids. Through research, we heard that kids dont want their toys dictated by gender norms, said Culmone.
Barbie manufacturer Mattel unveils 'gender inclusive' dolls
Barbie manufacturer Mattel unveils 'gender inclusive' dolls3 Hours AgoBarbie manufacturer Mattel just unveiled a collection of "gender inclusive" dolls. Mattel said it is aiming to make playing with dolls more inclusive by "keeping labels out." This comes after the Barbie brand has made moves to add more skin tones and professions to its line-up. The toy maker posted narrower-than-expected loss in its second quarter, but reported strong sales of Barbie, rising by 9%.cnbc.com
Mattel shares soar on narrower-than-expected loss, strong sales of Barbie, Hot Wheels
Shares of Mattel jumped as much as 7% in extended trading Thursday after the company posted a narrower-than-expected loss in the second quarter and reported strong sales of its Barbie dolls and Hot Wheels cars. Mattel had struggled in the wake of Toys R Us' bankruptcy and eventual closure last year. Notably, this is the first quarter in which shipments to Toys R Us don't affect comparisons. Toys R Us shut all of its locations by June 29, 2018. In the quarter, sales of Barbie rose 9% and sales of Hot Wheels jumped 5%.cnbc.com
Barbie gets a makeover
More than a half-century after the Barbie doll's slim-and-trim debut, toymaker Mattel says it's now about to offer the doll in three additional new body types: curvy, tall and petite, and in seven different skin tones, in response to criticism that the original Barbie doesn't look like a lot of little girls these days. Charles Osgood reports.cbsnews.com
How Barbie's makeover is modifying her entire world
Toy maker Mattel is introducing a new line of more ethnically diverse Barbie dolls with varying body types. SVP and global brand manager Evelyn Mazzocco tells CBS News correspondent Mireya Villarreal how this impacted changes to the iconic doll’s fashion, accessories and more.cbsnews.com
Mattel gives Barbie a makeover with more diverse looks
Barbie dolls led the toy industry as a billion-dollar business, but in recent years, growing competition and perception problems hurt sales. Now toy maker Mattel is announcing that the normally blue-eyed blond bombshell is changing her look with varying body types and more ethnically diverse dolls. Mireya Villarreal reports.cbsnews.com