MAKEUP

The holiday season calls for many parties, get togethers, pictures, and more. Moriah Martin, the owner of The Beat Lounge and celebrity makeup artist, joined Tati Amare on “Live in the D” to show viewers how to look their best for the holidays. According to Martin, she learned how to do makeup on YouTube and has been in the industry for nearly a decade. “I opened up The Beat Lounge last year, 2021. I’ve been a makeup artist for about ten years now, I started learning in college…” she said.

Local 4 Style Editor Jon Jordan has some costumes ideas that rely on using items you might already have at home.

These hacks can save time and money

Isn’t it crazy how celebrities always look like they have the perfect sun kissed skin this time of year?

Viral videos on TikTok range from dances, to food trends, but there is also a big following when it comes to makeup hacks. The only issue is, which ones work and which don’t? Local 4 Style Editor Jon Jordan checked out out the latest makeup trends that are circling around the app to share why they may or may not work.

London Beauty has moved into the 306 S. Main St. spot formerly used by Lily Grace in January.

Let’s be honest. We may not mind getting older, but as we all know, things no longer look the same. When it comes to looking younger, there are a number of things you can do with cosmetics to turn back the hands of time.

Jon Jordan

You remember the song “Silver and Gold” from the classic “Rudolph the Red-Nosed Reindeer” Christmas special? These are two colors you instantly think go with the holidays or New Year’s, but not so fast. Local 4 Style Editor Jon Jordan joined Live In The D host Tai Amare to talk about another metallic that may be a better choice. “Copper is very overlooked,” said Jon, adding that it has a great metallic finish.

Calling all makeup and skin care enthusiasts!

It’s important not to just throw any old makeup onto your face, as it could cause an infection.

As time moves forward, new trends become more popular whether it’s because of celebrities or your favorite influencer. One new normal for men might be for them to join the makeup game.

Getting that perfect spring look may mean toning down your makeup. One woman who set the rules on how to do this is makeup artist Bobbi Brown. She changed the way women thought about makeup, emphasizing simple looks that emphasize your natural beauty.

Who’s ready to make their makeup last longer and go further? It’s easier than you think and best of all, it won’t cost you a ton of money. Local 4 Style Editor Jon Jordan found a way to mimic many of your beauty products by just using concealer. Jordan took Elf concealer and mixed it with a moisturizer which diluted the effect to make a sheer foundation. Watch the video to learn more makeup tricks!

Look, guys: You’ve probably never thought about putting on makeup in your daily life. Unless you’re on TV or a clown, the thought of putting on makeup has probably never crossed your mind. StyleWise style editor Jon Jordan wants you fellas to know that you have nothing to worry about when it comes to putting on makeup, and it’s not as daunting as you’d think. When it comes to men wearing makeup, Jordan said it’s about perfecting your face, and not doing total coverage. There are other things that Jordan suggests, like using concealer to cover any blemishes or bags under your eyes and adding a little bit of bronzer around your face for just a little bit more color.

Getting ready for dinner with the girls or having a date night with your partner can always be such a rush when you’re a busy person, but we guarantee this makeup routine will have you ready to go and out the door in 10 minutes -- or maybe even faster. Katrina has been doing this for years, so if anyone knows how to put on an elegant face of makeup quickly, it’s her. Let’s say you’re going to work, so you do a simple and quick makeup base before you head out the door in the morning. You already have a great primer for the more dramatic makeup to come later in the day. By the time you’re ready to to go out at night, you just have to let your hair down and you’ve got tons of volume to work with.

On the prowl for a gift for your niece, cousin, mom, sister or friend? Or are you just shopping for yourself this holiday season?

Putting on fake eyelashes might be foreign territory for you, but don’t lash out too quickly -- we’ve got you covered on the best tips and trades to applying a fake eyelash for any fun night out on the town. There are different ways to extend your eyelashes to maximum volume, but StyleWise style editor Jon Jordan suggests going with the good old fashioned fake eyelash. Some people don’t like the glue that goes on the eyelid, so they might opt out for a lash extension put on by a professional, but if you’re cool with applying the glue yourself, fake eyelashes can be fun and effective at upgrading your look. A classic fake eyelash will surely get the job done, but there has been some innovation in the fake eyelash world, and there are a lot of great products out there that let you have more control over how much of the fake eyelash goes on your face. To learn about that, and so much more, watch the latest StyleWise video above, and make sure you subscribe to StyleWise so you never miss a video.

You've likely heard about primer as something that you should include in your makeup routine but do you really know which one is best for you? Well, today Jon Jordan joined host Tati Amare to give some tips on choosing the best primer. The best way to look at it would be a primary step to keep your foundation better, longer, more believable, said Jordan. Jordan provided recommendations based on your specific needs in a primer and the season. Watch the video above to learn more about the different primers and see Jon test some of the products out.

If you’ve never thought about sanitizing your makeup brushes, now may be the time to do it. Hopefully you’re not sharing any makeup brushes while you’re quarantined, but even if you’re not -- making sure you have a clean makeup brush can help stop the spread of any kind of germs that may be residing on your face. Cleaning the brushes with soap and water is a step in the right direction, but Jordan suggests making sure you soak the brushes in isopropyl alcohol so they are fully sanitized. And if you’re worried about the brushes drying out, just soak them in some water and hair conditioner after the alcohol. Even when it comes to the packaging of makeup products, Jordan suggests finding ones that are in bottles or have pumps; that way, you don’t cross-contaminate while touching the product.