NBA Finals Game 1 featuring Suns-Bucks attracts 8.5 million viewers, up 13% from last yearThe NBA said Game 1 also set 20-year viewership highs in the Phoenix and Milwaukee markets.cnbc.com
NBA wants to play the 'positive role' and help defuse U.S.-China tensionsThe NBA's business operations in China is worth more than $5 billion, and the league plans to continue showing its product despite a feud between the two global superpowe...cnbc.com
UFC gets a piece of sports cryptocurrency money with $175 million 'fight kit' sponsorshipCryptocurrency platform Crypto.com agreed to terms with Endeavor-owned UFC, adding another sports organization to its sponsorship roster.cnbc.com
Former NBA star Shane Battier joins board of software company Yext and wants to build his business away from sportscnbc.com
Detroit Pistons have 3 second-round draft picks this year -- here are all the trades that led to them
LeBron James puts NBA's pandemic business back in the spotlight -- but the money matters too muchcnbc.com
Phoenix Suns return to NBA playoffs for the first time in a decade — here's what owner Sarver has learnedcnbc.com
How Alex Rodriguez and Marc Lore's $1.5 billion purchase of the Timberwolves can rebuild the team, boost diversity in NBAcnbc.com
NBA issues second $3 million in grant program for Black communities to create jobs and career advancementcnbc.com
Minnesota Timberwolves could sell for over $1 billion, but they're saddled with leadership and image problemscnbc.com
People have spent more than $230 million buying and trading digital collectibles of NBA highlightscnbc.com
For $100,000, Black-owned private equity firm offers pro athletes restaurant franchise optionscnbc.com
NBA says no plans for pause, but it will address pandemic protocols to ease Covid-19 troublescnbc.com
Adam Silver has to get the NBA through one more Covid-shortened season, but the league could take off after thatcnbc.com
Milwaukee Bucks credit 'Giannis effect' for uptick in business, now rethinking jersey patch planscnbc.com
