The Ford Fireworks to electrify Detroit Skyline on Monday, June 26
The Ford Fireworks is gearing up to electrify the Detroit skyline on Monday, June 26with a stunning fireworks show over the Detroit River and broadcast live on WDIV-Local 4. Celebrating its 65thyear, this beloved summertime tradition is recognized as one of the country’s largest and most magnificent displays, enjoyed by hundreds of thousands of spectators each year.
A peek behind the scenes of America’s Thanksgiving Parade
We are now less than 10 days away from one of the biggest events of the year - America’s Thanksgiving Parade presented by Gardener White. The push is on to get everything ready, so we invited Tony Michaels, the President, and CEO of the Parade Company to sit down with hosts Jason Carr and Tati Amare to let us know all that is happening behind the scenes before the big day.
Celebrity guests, icons announced for America’s Thanksgiving Parade Presented by Gardner White
The Parade Company has announced its line-up of celebrity guests and recognized icons that will appear for America’s Thanksgiving Parade presented by Gardner White live on Woodward Avenue on Thanksgiving morning.
Calvin Johnson Jr., Detroit Bishop Edgar Vann named Grand Marshals of America’s Thanksgiving Parade
The Parade Company announced Thursday that NFL Hall of Famer Calvin Johnson Jr. and Detroit Bishop Edgar Vann will be Grand Marshals for the 95th annual America’s Thanksgiving Parade presented by Gardner-White.
Battle of the Bands 2020 winner
You voted for your favorite high school marching band that performed during “America’s Thanksgiving Parade presented by Gardner-White” and it was a very close race -- your support was impressive this year. The results are in, and the winner of the Battle of the Bands is...St. Clair High School Marching Saints! The Parade Company will present the trophy pictured below to the Marching Saints. Battle of the Bands Winner Trophy (The Parade Company)Thanks to everyone who voted and the marching bands for all their hard work that made this year’s parade such a fun event. Another big thanks to The Parade Company for providing the trophy as they do each year.
Gardner-White unveils new float to debut in ‘America’s Thanksgiving Parade’
Gardner-White introduced their first-ever float today, “There’s No Place Like Home,” that will make its debut in the 94th “America’s Thanksgiving Parade® presented by Gardner-White.” This year marks the Michigan-based and family-owned furniture retailer’s first year as presenting sponsor of the iconic Detroit Parade. Built by The Parade Company, Gardner-White’s new float, “There’s No Place Like Home” embodies the warmth and comfort of a family home. The front of float depicts a working, swinging door that visually welcomes you onto the float and into a dining room set for a delicious Thanksgiving dinner. “America’s Thanksgiving Parade® presented by Gardner-White” is set to go as a live televised-only and online-only event on Local 4 and ClickOnDetroit.com. Then, at 8 a.m., Jason Carr and Tati Amare host “America’s Thanksgiving Parade Preview with Live in the D.”“America’s Thanksgiving Parade presented by Gardner-White” starts at 9 a.m. Thanksgiving morning, including a one-hour syndicated national broadcast from 10 a.m. to 11 a.m. reaching more 185 major cities across the country (check local TV listings).
Register now for the virtual Turkey Trot race
We’re talking about the 38th annual S3 Turkey Trot, of course, but this year it’s going VIRTUAL. The Thanksgiving day race offers runners the 10K and 5K Strategic Staffing Solutions Turkey Trot and the Blue Cross Blue Shield of Michigan Mashed Potato Mile. All runners receive the official collectors S3 Turkey Trot race shirt and medal! Be a part of this great tradition and one of the largest virtual races in Michigan! This year’s “America’s Thanksgiving Parade® presented by Gardner-White” is a live televised-only event on WDIV-Local 4, in partnership with The Parade Company.
Local 4 News at 4 -- Sept. 24, 2020
Here’s what you missed on Local 4 News at 4:2020 America’s Thanksgiving Parade will be live televised-only production in DetroitThe Parade Company announced today America’s Thanksgiving Parade® presented by Gardner-White is set to go as a live televised-only production in the heart of Downtown Detroit.
2020 ‘America’s Thanksgiving Parade’ will be virtual televised and online-only event this year
“America’s Thanksgiving Parade presented by Gardner-White,” a holiday tradition that originates from Detroit, will go forward without crowds for a TV and web audience only. “America’s Thanksgiving Parade presented by Gardner-White” is recognized as the Best Holiday Parade by USA Today, two years running, 2018 and 2019. As producers, The Parade Company developed a creative and thoughtful approach to continue the 94-year tradition during these unprecedented times. The event benefits the Michigan Thanksgiving Parade Foundation. Related: Gardner-White to be presenting sponsor of America’s Thanksgiving Parade
Watch Local 4 News at 4 -- Sept. 23, 2020
Here’s what’s coming up on Local 4 News at 4:The Parade Company to release 2020 America’s Thanksgiving Parade plansIt’s an announcement many have been waiting for -- The Parade Company is announcing the official plans for the 2020 America’s Thanksgiving Parade® presented by Gardner-White.
2020 Detroit Ford Fireworks are TV-only event on Monday, won’t be viewable Downtown
DETROIT – The 2020 Ford Fireworks in Detroit, originally scheduled for June, will take off on Aug. 31 -- and it’ll be a special televised-only event. Similar to other major cities, this year’s fireworks will be a pop-up display, at a location which will not be announced, according to The Parade Company. “The Parade Company has an unwavering commitment to this important tradition and bringing great events to our community,” said Tony Michaels, president and CEO of The Parade Company. 🌟 Become an Insider 🌟Introducing WDIV Insider: A new way for loyal Local 4 fans to gain access and customize your ClickOnDetroit news experience. Learn more about WDIV Insider - and sign up here!
Gardner-White to be presenting sponsor of America’s Thanksgiving Parade
DETROIT – Gardner-White will be a presenting sponsor of America’s Thanksgiving Parade this fall. The new name of the event is America’s Thanksgiving Parade presented by Gardner-White. The parade is in its 94th year and is produced by The Parade Company and WDIV Local 4. “We are elated to welcome Gardner-White to The Parade Company family and are incredibly grateful to have a partner whose commitment signifies an exciting future for America’s Thanksgiving Parade presented by Gardner-White,” said Tony Michaels, President and CEO of The Parade Company. The sponsorship represents a three-year partnership with the Parade Company.
Detroit’s Ford Fireworks to be held Aug. 31 as TV-only display without crowds
DETROIT – Detroit Mayor Mike Duggan announced the annual Ford Fireworks will be held on Monday, Aug. 31, without crowds, due to the ongoing COVID-19 pandemic. The event, typically held in late June to celebrate upcoming Canada Day and the Fourth of July, brings thousands of Metro Detroit residents to the Detroit Riverfront to enjoy the show. This year’s event will be a televised-only display without the usual crowds on the Riverfront and around Downtown Detroit. “The Ford Fireworks this year will honor them and their brave work.”This year’s Ford Fireworks show is themed, “We Are One Together.” The Parade Company’s Rooftop Party presented by Ford, one of the non-profit’s largest fundraisers, will not occur this year. WATCH: 2019 Ford Fireworks on Detroit RiverWhile Michigan Gov.
2019 Americas Thanksgiving Parade: Final list of celebrities announced!
The Parade Company announced Monday an official celebrity line-up to appear in the 93rd Americas Thanksgiving Parade presented by Art Van. Lashley will be riding on the Rocket Mortgage Classic float in Americas Thanksgiving Parade presented by Art Van on Thanksgiving morning. Santa Claus Santas grand arrival in his hand-crafted sleigh is at the end of Americas Thanksgiving Parade presented by Art Van. Detroit Shining Bright has been announced as the theme of the 93rd Americas Thanksgiving Parade presented by Art Van. About The Parade CompanyFounded in 1984, The Parade Company is a not-for-profit organization governed by the Michigan Thanksgiving Parade Foundation whose board of directors is comprised of key civic and corporate leaders in the greater Detroit region.
Looking Out For You float to debut in Americas Thanksgiving Parade
DETROIT Huntington Bank and The Parade Company unveiled a brilliant new float, Looking Out for You Friday morning during the 20th Annual Parade Company Pancake Breakfast presented by Blue Cross Blue Shield of Michigan. The float spanning over 100-feet long and featuring over 100 honeycombs will make its debut on Woodward Avenue at the 93rd Americas Thanksgiving Parade presented by Art Van. Their float, Looking Out for You is spectacular and will captivate the attention of the millions of people watching Americas Thanksgiving Parade presented by Art Van.Americas Thanksgiving Parade brings the very best of Detroit to families tuning in across the nation and its been a true point of pride for our community for almost a century. About The Parade CompanyFounded in 1984, The Parade Company is a not-for-profit organization governed by the Michigan Thanksgiving Parade Foundation whose board of directors is comprised of key civic and corporate leaders in the greater Detroit region. The Parade Company is celebrating more than 90 years of Parade tradition in Detroit and is committed to funding, creating and executing the best family events in Michigan.
The Parade Company receives awards for America's Thanksgiving Day Parade, more
DETROIT - The Parade Company has won 14 international industry awards for America's Thanksgiving Day Parade and more. The company also produces the Hob Nobble Gobble, Turkey Trot and Ford Fireworks. The awards were given at the IFEA/Haas & Wilkerson Pinnacle Awards Competition in Williamsburg, Virginia. "We are incredibly proud that our team continues to be recognized as one of the best event producers in America and around the world," said Tony Michaels, the president and CEO of The Parade Company. "This amazing team works tirelessly with our remarkable partners to produce Detroits most iconic traditions and showcases our city on a national stage."
Compuware Elves Help Make iWishes Come True
DETROIT – The Parade Company is collecting your wishes to display on a brand new float this year for America's Thanksgiving Parade in Detroit.The wishes will be displayed the Compuware iWish4Detroit float when it rolls down Woodward Avenue on Nov. 24. The theme for this year's 85th America's Thanksgiving Parade is "So Much To Believe In." To share your iWish head to iWish4Detroit.com.